OT Electric Light Shoes
Written by admin on February 13th, 2008 in gadgets.
It reminded me of that children’s shoe which lit up and squeaked as the child walked, but upon closer inspection, I realise it’s actually a work of art.
Designed by Freedom of Creation (concept by StrawberryFrog and created by Janne Kytannen and Mads Thomsen) as a suggestion for the Onitsuka Tiger (an ASICS Japan premium heritage brand) Eletric Tiger campaign, the OT Electric Shoe stops the show with its unconventional design.
Freedom of Creation created a 1 metre version for display purposes as well as 70cm and 40cm versions of the design for Onitsuka Tiger stores around the world. If you haven’t noticed yet, the designed was inspired by what a typical city in Japan might look like at night.
Impressive details, right? And this is how it looks like when not lit:
The Electric Light Shoe plays the key role in Onitsuka Tiger’s worldwide promotional strategy, “Made of Japan” (sic).
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