September issue of Esquire to feature E Ink
Written by admin on July 21st, 2008 in gadgets.
Pretty soon the check out lane of your favorite grocery store may be bright with flashing magazine covers making you feel like you are in the middle of Times Square. All this will be because of the new technology of E Ink that will transform the printed page into attention grabbing display ads.
According to Engadget, September’s issue of Esquire magazine will feature 100,000 copies with a flashing electronic cover thanks to E Ink. If you are thinking about grabbing this copy of Esquire as a technology keepsake, keep in mind the flashing text proclaiming, “The 21st Century Begins Now,” will last until the battery runs out, which will be in about 90 days.
Currently the E Ink technology developed by E Ink Corporation is being exclusively used by Esquire until 2009. After that, however, you could find more publishers taking advantage of the E Ink display technology. This could mean a future that has major magazines playing commercial ads on their publications like small paperbound televisions.
Read more at Engadget.
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